Sanctuary Cove show exceeds expectations
  |  First Published: July 2005

The 2005 Sanctuary Cove International Boat Show delivered millions of dollars of sales to exhibitors.

The 17th Show drew 48,708 visitors over four days, with Gold Coast luxury cruiser manufacturer Riviera reporting sales of 56 boats totalling almost $50 million during the Show. An order worth $10 million was placed by HMY Yacht Sales Inc of Florida – the largest luxury cruiser dealer in the United States.

A group of dealers from Southeast Asia ordered $5.5 million worth of Riviera and the remaining sales were made up by other dealers and individual retail sales.

Riviera launched five new models the night before the show and according to Riviera’s general manager of owner and dealer care, Brett Thurley, the subsequent follow-up orders at the show were very robust.

“The Riviera brand and global distribution network has never been stronger,” he said.

Sanctuary Cove events manager Barry Jenkins said he was very happy with the Show’s results, adding that he had received a lot of positive feedback from exhibitors who had made record sales at the Show.

Ben Cronin from the Avante Marine Group, which distributes Bayliner, Maxum, Meridian and Trophy boats, said it had been a record year for the Group, with boats also being sold to interstate buyers who attended the Show.

For Brett and Nikki David, the new owners of Gold Coast dealership Boatarama, the 2005 Show was the first Sanctuary Cove International Boat Show they had attended, and they came away very happy. Nikki David said that Boatarama had written orders worth $2 million at the Show, up from $1.7 million last year, and had many prospects to follow up.

Sea Ray had 17 boats on its on-water stand and reported the best Show yet, with sales valued around $3 million.

Two brand new Pirate Sport Fish 34s were sold during the Show, both in excess of $600,000. The purpose-built gamefishing craft were designed by Gold Coast City Marina shipyard manager Ryan Leigh-Smith, and built at the multi-million dollar marina and shipbuilding complex. The GCCM also attracted more than $1 million in refit and repair business.

Another major success was reported by Mustang Cruisers. Mustang marketing manager Jan dan Braber said that by the close of the Show the Gold Coast manufacturer had orders for more than 25 boats worth around $10 million. The sales included four Mustang 46s with the brand new Volvo Penta Inboard Performance System (IPS) fitted, and two 42s with also with IPS.

The 2006 Sanctuary Cove International Boat Show is scheduled for Thursday, May 18 to Sunday, May 21. Check out www.sanctuarycoveboatshow.com.au for more information. – SCIBS

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