Best year yet for Sanctuary Cove Boat Show
  |  First Published: July 2004

THE 2004 Sanctuary Cove International Boat Show has broken all previous records, reporting the highest grossing sales figures, the strongest crowds and the most exhibitors in the show’s 16-year history.

Preliminary figures had overall sales at more than AUD$120 million over the four-day show. The most lucrative deals were struck on the luxury cruiser marina with Mustang Cruisers, Riviera and Sunseeker collectively amassing sales in excess of AUD$49 million.

Sunseeker Australia’s Rick Rodwell said he was thrilled with the estimated AUD$10 million worth of sales made over the four-day show.

“We are extremely pleased with the success of the 2004 Boat Show. The number of interstate visitors travelling to the show has been incredible, particularly from Perth,” Mr Rodwell said.

Boat Show organiser Barry Jenkins said the Boat Show had become an icon in Australia’s marine industry.

“This is where the marine business does business. It is the premier import/export showcase in the southern hemisphere,” he said.

“The sales results are great news for both the domestic marine industry and for Australian trade. It is a testament to all the exhibitors who worked so hard to make it a success.”

The Boat Show also achieved record attendance, with visitor numbers peaking at 50,222, 9% more than last year, and a growth rate of more than 21% in five years.

“The popularity of exhibiting at the Sanctuary Cove Boat Show is always a good gauge of a rising trend in the community.” Mr Jenkins said. “This year, exhibitor bookings hit an all-time record of 402. Boating has never been more popular.

“We’re pleased there was something for everyone and that our exhibitors have had the most successful year to date. This was our best Boat Show yet.” – SCIBS

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