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New World Honda ‘Boys for Toys’ Demo Day
  |  First Published: July 2006



New World Honda in Berwick recently held a very successful and unique promotion ‘Toys for Boys’ over the weekend of 10 and 11 June.

New World Honda presented 11 new boats for demonstration to interested parties. And what a turn out, particularly as the weather was a little unkind on the Saturday. It was bitterly cold with wind gusts to 25 knots, and seas to match seas. Sunday wasn’t much better either.

However this didn’t deter the many people that attended, eager to take a boat or two out for a sea trial. With the weather the way it was, test drives gave a very good indication of how the boats performed in rough conditions.

The Boats

Noble Craft presented the Noble Super Vee 7.4 with twin 135hp Hondas attached, the same hull with an inboard diesel option, the 6.8 with a 200hp Honda and the 6.2, which was running a 150hp Honda.

Haines Hunter presented the 490 Pro-Strike with a 150hp, 580 Breeze with a 150hp Honda attached, the new 600 Classic with a 175hp, the award winning 650 Classic that excelled with a 225hp Honda on the rear, the 680 Patriot with a 225hp Honda, and the mighty 8m Patriot running twin 225hp Hondas.

Demo benefits

Marine Manager of New Word Honda, Michael Mulquiney said, “we really like this style of weekend because it does a number of things. Obviously we’re here to sell boats, but more importantly it gives prospective buyers, male and female, the best chance to make sure their preferred boat does what they want it to do.

“They get a chance to take it for a spin, feel how it goes on the water, look and understand the boat in real conditions.

“In some cases, as happened over the weekend, a client came down specifically to look at a particular model, the Haines Hunter 600, and ended up liking the 650 Classic,” he said.

Mr. Mulquiney went on the say that, “managing directors of both companies, John Haber of Haines Hunter and Ben Noble of Noble Craft, are extremely keen boaties themselves and made the effort to be available both days, taking interested parties out in their boats.

“This is really good stuff! Where else would you get that type of service, interest and commitment? It goes a long way to explaining why both manufacturers have succeeded in the industry.”

When asked how this day came about Mulquiney went on to say, “at New World Honda, we take every aspect of boat sales very seriously, making sure that the client and their family fully understand the craft that they’re buying.”

At the dealership he went onto say, “we even have a swimming pool where you can learn about launching and retrieving your boat”.

Mulquiney, who has been in the marine industry for 24 years, said, “we continue to offer a strong point of difference to our existing and potential clients, whilst at all times, maintaining a focus of how can we better serve our client. A day like this helps us achieve this.”

The weekend started out well with New World Honda erecting a marquee, but the main area of interest were the boats.

The venue was ideal because visitors had the opportunity to test boats in the Patterson River first, gauging their performance at low speeds, before going under the bridge and out into Port Phillip Bay.

Haines Hunter

Haines Hunter, which has been established for over 40 years, is somewhat of an icon in Australia. Managing director, John Haber, a long time, self-confessed Haines Hunter addict, bought the company some 4 years ago. With his passion for fishing and boating, he has put together an exciting team and has produced some of the most innovative and exciting boats seen for some time.

The jewel in the crown last year was the release of the Haines Hunter 650 Classic, which was followed by the 650 Horizon. Both enjoyed commercial and industry success.

More recently the Pro-Strike bass boat, which has conquered all before it this year, won the 2006 AMIF award for the Best Trailerable Fishing boat of the year.

Noble boats

The other boats on the weekend were the Queensland produced Noble Super Vee.

Noble Boats are the premier builder of plate alloy boats in Australia. Having been building boats for only the past 5 years, Noble Super Vee have achieved amazing commercial and industry success.

Mr. Mulquiney said, “we’re a fishing state here in Victoria and these boats are just brilliant for inshore and offshore fishing”.

This was apparent at the weekend with tremendous interest in the craft from many who braved the conditions.

Managing Director Ben Noble said, “when we started the business I knew what I wanted. There were a lot of aluminium boats on the market but not many plate ones. I believe that plate construction achieves many things, not the least of which is safety and longevity. We’ve managed to combine comfort and aesthetics using naval architects and the best professionals to build our range”.

“We’ve been out in some horrendous conditions, but not once was there ever a worry. I’ve been pleasantly surprised at the way Victoria has taken to the Noble Super Vee.

“We always knew it would be successful down here with a professional operation like New World Honda to help, but we didn’t expect the success we’ve already achieved,” he said.

New world honda

New World Honda started operation some four years by Keith Corr, who operates a number of GMH, Mercedes Benz and Honda new and used car outlets. He saw that the boating industry was on a cusp of change and had an idea to present a unique concept to the world, all-in-one brand operation.

Recently New World Honda was appointed Dealer of the Year for Haines Hunter and Noble Super Vee Boats.

‘Toys for Boys’ was a great success and judging by the comments from people attending, everybody was extremely happy with the opportunity to try the boats and speak directly with manufacturers as well.

New World Honda is the authorised agent for Haines Hunter, Sea Jay, Noble Super Vee and Honda marine engines, selling and servicing these brands.

For further information contact Michael Mulquiney at New World 518-552 Princes Highway, Berwick or call (03) 8794 0000, email --e-mail address hidden-- /marine or check out www.newworldhonda.com.au/marine.

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